CAN criticizes Peak Milk over “offensive” Easter advertisement, demands apology

Posted admin News 475 Views 2 Min Read
2 Min Read

The Christian Association of Nigeria has condemned FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, for using an “offensive” advert to depict the crucifixion of Jesus Christ.

The firm published an Easter message on Friday with a picture of a dented tin of Peak Milk pierced on two sides with a nail.

In a statement on Monday, CAN general secretary, Joseph Daramola, described the advertorial as “insensitive, offensive, and unacceptable.”

“Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our lord and saviour Jesus Christ, who was crucified on the cross for our sins.

“It is not a day to be used for crass commercial purposes. FrieslandCampina WAMCO Nigeria PLC’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond.

“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.

“We are considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by our members and all well-meaning Nigerians who share our concerns.

“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately. We recall a similar incident in the past when Sterling Bank Plc. used crucifixion imagery to promote their product.

“We condemned it then, and we condemn it now. We, therefore, urge all companies and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialize or disrespect our faith. Be warned,” Daramola said.

Share this Article
Posted by admin
A group of seasoned crime reporters drawn from reputable media organisations in Nigeria. To help in creating a friendly Nigerian Police Force that meets the yearnings and aspirations of the citizens towards policing and security of lives and properties. To showcase the positive sides of the Force, as well as celebrating the great feat of police personnel, who have shown uncommon courage in the discharge of his / her responsibility. In the same vein, through objective ratiocination, identify the areas of shortcomings for corrections. We welcome you on board on this journey to build an enviable Nigeria Police Force by actively playing the role of a watch dog. Watch out for crime stories and other security titbits.
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *